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Dr. Sarah Newcomb

Sarah Newcomb, Ph.D. is a behavioral economist and Founder of the Thrive Financial Empowerment Center. Through writing, speaking, and coaching, she teaches people of all stripes to build lives they love with the resources they have. As a subject matter expert, Dr. Newcomb has worked with corporate behavioral science teams at HelloWallet, Morningstar, and Edward Jones, where she helps financial advisors understand and respond to aspects of psychology that affect financial decisions. In all her roles, Sarah aims to adapt the findings of academic research to practical use in the financial lives of ordinary people, and to ground innovative approaches to financial advice in well-established psychological theory. Her work has earned mentions in Reuters, the Wall Street Journal, Forbes, HerMoney, and other outlets, and she is the author of Loaded - Money, psychology, and how to get ahead without leaving your values behind (Wiley, 2016). 

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